2025 年 16 巻 論文ID: PP4141
Studies on public attitudes toward road safety and their willingness to pay (WTP) for reducing crash risks are limited in developing countries, especially in Nepal, resulting in insufficient evidence to guide decision-makers in prioritizing road safety investments. This research determines value of risk reduction (VRR) for Nepal in road safety through their WTP for reducing fatalities considering trade-offs with travel time. Discrete choice questionnaire survey was conducted among long and medium-route public vehicle passengers to 38 different locations in Nepal with public vehicle access. The study considered three key attributes: annual number of fatalities, travel time, and fare. By using actual baseline values and realistic levels eight practical combinations were generated, enabling respondents to make informed and meaningful choices. This approach distinguished the study by enhancing the realism and reliability of the responses. WTP value was found to be Rs 6.495 per person per trip and VRR was NRs 5911373 (0.11 million USD).