KA法とUXの期間モデルを組み合わせた価値の可視化

抄録

It visualizes the changes and accumulation of value that users gain from their experiences. We propose a new method and process for visualizing the value of user experiences by combining the KA method, value maps, and the UX period model. This will be a useful means of articulating the relationships among values. By knowing the relationships between values, we can get hints on what value to provide in each period. It also serves as a guidepost for creating business measures that present the final goal. We defined the layout of the visualization model and the notation to express the connection between values, and applied it to an actual project. As a specific project, we adopted "the value brought by self-made (DIY) activities" and structured the value from auto-ethnography and interview logs.