This paper is a part of the comparative studies of the living information available for university students living in two different areas, Tokyo Metropolis and a regional city. The authors have paid close attention to the students' satisfaction with the available living information, and analyzed it from two viewpoints. One is the concept of 'stocked information and flowing information' by Nishikubo (1996), and the other is the concept of 'expectation and result' by R. A. Spreng (1996). Of the stocked and flowing information, the former means the type of information that consumers have heretofore possessed in daily life, and the latter means the type of information that is readily available in their community when their needs become clear. In 1998, the questionnaire survey was conducted on 618 university students in the two areas. By principal component analysis, 5 compositions of needs were separated, including “consumption/leisure, ” “area, ” and “sports.” Among 'satisfaction, ' 'facility of acquiring information, ' and 'selected ratio, ' high correlation coefficients are shown in the range between 0.677 and 0.955. It is clear that satisfaction is correlative with the other two items. It may be pointed out that satisfaction is related to the first four of five information characteristics defined by Nishikubo : experience, interest, human network, evaluation and emission (dispatch). Students' desire to obtain information for their long-term life planning is very strong, but they seem to be dissatisfied with the obtained information as they are generally not in possession of the information to make necessary evaluation with. On the other hand, they are highly satisfied with two items of area and sports because the students have a large variety of flowing information to choose from. The authors attempt to make a proposal for furthering the degree of satisfaction of offerers, general consumers, and administration.
