活性化した自己表象が女性サブカテゴリーへの偏見とステレオタイプ化に及ぼす効果

抄録

This study investigated women's stereotyping and evaluation processes for other women related to their own activated self-representations for categories of homemaker and career women. We predicted that when self-representation as a traditional woman was activated, participants would evaluate traditional women more positively and nontraditional women more negatively than when self-representation as a nontraditional woman was activated. When self-representation as a traditional woman was activated, participants would regard traditional women as more feminine and nontraditional women as more masculine. Fifty-three female college students were asked to imagine their future selves as a career woman or a homemaker and rate their difficulty in imagining this. Next, they were presented with a fictitious profile of a career woman or a homemaker and asked to rate this woman. The results supported the hypotheses for those who imagined their future selves clealy. The importance of the relative perspectives of women's prejudice toward other women was discussed.