心理学研究
Online ISSN : 1884-1082
Print ISSN : 0021-5236
ISSN-L : 0021-5236
資料
比較判断に影響する複数の要因を考慮した一対比較データ分析法
宇佐美 慧
著者情報
ジャーナル フリー

2009 年 79 巻 6 号 p. 536-541

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抄録
Paired-comparison is a well-known and effective method for scaling stimuli. In situations where judgment is affected by multiple factors, it is necessary to take these multiple effects into consideration. However, there is no very effective method to deal with this problem, especially when the data is binary. This study is to propose a new method that expands the Bradley-Terry model to overcome this problem. The proposed method allows estimation of both the scaled value of each stimuli and the influence of each factor. This article includes an analysis of the real data of a sensory test to verify the efficacy of the proposed method. Lastly, a possible expansion of the Bradley-Terry model for more general situations is discussed.
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© 2009 公益社団法人 日本心理学会
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