スポーツマネジメント研究
Online ISSN : 2185-0313
Print ISSN : 1884-0094
原著論文
女性専用フィットネスクラブ選択へ影響を及ぼす要因の質的研究
加藤 清孝
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ジャーナル フリー

1 巻 (2009) 1 号 p. 5-18

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The purpose of this study was to investigate influential factors for women who decided to participate in the women-only fitness club, Curves, with a qualitative research method. The qualitative data was collected with the semi-structured interview and analyzed based on the grounded theory approach using the concepts of self-presentation and the sport/exercise identity theory. The results indicated that there were five influential factors for interviewees to participate in Curves, such as 1) fears of men's eyes toward them in a mixed fitness club, 2) disgust for sweaty smell and body odor of men in a mixed fitness club, 3) the image incongruity between them and typical participants' of mixed fitness club, 4) the all fixed exercise program in Curves, and 5) the necessary time of the exercise program, less than 30 minutes, in Curves. The theoretical and practical implications of these findings are discussed.

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© 2009 日本スポーツマネジメント学会
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