A RESEARCH ON TAIWANESE PARENT'S APPRECIATION OF THE STEAM TOYS BASED ON THE KANO TWO DIMENSIONAL QUALITY MODEL

抄録

To understand Taiwanese parents’ attitude and appreciation toward toys that are designed based on STEAM (Science, Technology, Engineering, Arts, Mathematics) education model, this research includes firstly the literature review and the expert meetings with four toy design facets and 29 design elements provided, and the Kano two dimensional quality model based questionnaire and investigations. With the analysis of Kano two dimensional quality model, the products’ attributes are categorized for analyzing the correlation between product design facets and customer’s attitude; and to sort out the improvement priorities product designs. The result shows that among the four design facets, the “safety facet” is considered by the customers as the one-dimensional attribute; while the “shape and structure facet,” the “learning function facet,” and the “game form facet” are categorized as the attractive attribute. Different demographic variables have different degrees of impacts on customers’ attitude toward STEAM toys design facets.