購買に関するライフログ情報の取得と運用の研究

抄録

Recently android phone and iPhone have become a regular part of our lives in Japan. With the development of the latest telecommunication technologies and their pervading applications, the harvesting of personal information that we call “Big data” or “Life log” has recently exploded and is being dispersed throughout society. Personal data is attractive not only for companies to use for marketing purposes and for providing a new personalized service, but also for governments. However, it takes a long time to build social systems, and individuals have difficulties in accessing this data. They usually do not have any means of benefitting from their own records, even though they generate the data themselves. In this study, we aim to develop a framework for handling personal data to give the power of personal data back to individuals. Companies could also share the data freely across other companies, if the individual allows them to use it.