マーケティングジャーナル
Online ISSN : 2188-1669
Print ISSN : 0389-7265
巻頭言
観光マーケティングの諸相
栗木 契
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2020 年 39 巻 4 号 p. 3-6

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In Japan, tourism has become marketing issues of great interest in recent years. The expansion of inbound tourism continues and the Olympic Games are imminent. Tourism has gained widespread public attention beyond specific issues of the industry. However, tourism is an industry with many contradictions and conflicts. This issue features articles that explore these aspects and discuss how various players can mediate contradictions and conflicts in tourism marketing.

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