〈事業紹介〉
化粧品事業
2024 年 67 巻 p. 122-123
詳細
2024 年 67 巻 p. 122-123
This article highlights Hosokawa Micron Cosmetics Co., Ltd.’s cosmetic business, particularly the recent release of our new product, “NanoImpact Hybrid Spray (Black),” under the NanoImpact® brand. The company operates two brands, NanoImpact® for hair growth products and NanoCrysphere® for cosmetics, both available online.
NanoImpact® has actively promoted its hair growth product line, especially the 8th generation product, “Medicated NanoImpact® 8,” launched in September 2022, utilizing various media channels to expand its customer base. The new “NanoImpact® Hybrid Spray,” introduced in June 2023, serves as a “hair-thickening spray,” concealing thinning hair with fine silica particles adhering to each hair. It combines hair growth agents from “Medicated NanoImpact® 8,” offering a hybrid function that cares for the scalp and hair while hiding thinning hair.
NanoCrysphere®, specialized in cosmetics, achieved success with continuous sales of “Eyelash Serum,” renewed in September 2022. Additionally, we launched the new “NanoCrysphere powdery moist®” in May 2023, a long-standing bestseller since 2008, featuring updated formulas with innovative ingredients for comprehensive anti-aging care.
Despite challenges from COVID-19 and market uncertainties, Hosokawa Micron Cosmetics remains dedicated to developing attractive products with our unique PLGA nanoparticle technology. Emphasizing collaboration within our organization, we aim to differentiate ourselves through innovative marketing and prompt responses to customer needs. Expanding products globally aligns with Hosokawa Micron Group’s commitment to worldwide expansion, ultimately benefiting the public’s quality of life through Nanoparticle Technology.
