〈事業紹介〉
化粧品事業
2025 年 68 巻 p. 82-83
詳細
2025 年 68 巻 p. 82-83
Hosokawa Micron Corporation’s Healthcare Department (formerly Hosokawa Micron Cosmetics) launched a new oral care brand, “Nanoral®,” in March 2024, introducing the medicated toothpaste gel “Medicated White & Protect.” This product combines four active ingredients to provide whitening and protection against periodontal disease, cavities, and bad breath. It features “IPMP (Isopropyl Methylphenol)” encapsulated in PLGA nanoparticles, which effectively penetrates biofilms to deliver a sustained antibacterial effect, significantly improving periodontal health. As Japan’s aging population increasingly focuses on oral health, the company has expanded its promotional efforts through various media, targeting both senior and pre-senior demographics.
In November 2023, the company also released “Medicated Toning Primer UV” under the “NanocrySphere®” brand. This primer includes “Tranexamic Acid” for skin whitening and “Dipotassium Glycyrrhizate” for its anti-inflammatory properties. It not only enhances skin appearance but also prevents inflammation and irritation, providing high UV protection (SPF50+/PA++++). The product provides a smooth, even-toned complexion with a lightweight, hydrating texture.
Additionally, the company continues to promote its hair growth line, “NanoImpact®,” with the eighth series, “Medicated NanoImpact® 8”, launched in September 2022. The company utilizes a broad range of media, including newspapers, TV commercials, and the internet, to expand its customer base.
Hosokawa Micron leverages its proprietary PLGA nanoparticle technology to develop innovative products and engage in distinctive marketing activities. Despite market uncertainties, including global instability and historic yen depreciation, the company remains committed to meeting consumer needs through fast-paced product development, improvement, and marketing. With a strong focus on enhancing quality of life (QOL), Hosokawa Micron aims to expand its product reach both domestically and internationally by promoting its advanced powder technology to a global audience.
