ポピュラー・カルチャーとしてのタブロイド : ドイツの「タブロイド・テレビ」をめぐって

抄録

The 'Boulevard Magazin' ( 'tabloid television'), which takes as its model the tabloid press, is now becoming increasingly popular in Germany. The development of this new TV genre called 'infotainment' was made possible by a structural change that was occurred in the German broadcasting system since 1984.While tabloid journalism has been scorned or disapproved of by most critics, some recent ethnographic studies revise the passive audience image held by those critics and give proof that the readings of tabloid readers are variable.In this article, I point out the same narrative elements as folklore in German tabloid television. This historical continuity of tabloids as popular culture gives an explanation of why tabloid journalism remains "popular" in spite of many criticisms. Tabloids produce popular discourses which are closely connected with readers' or viewers' identites. This doesn't mean the impossibility of criticizing tabloid journalism but presents a starting point for understanding it.