抄録
The purpose of this article is to introduce Japanese media studies according to the relationship between intimacy and public sphere. Since the 70s the concept of 'life style' has been generally used. This concept, however, already became out of date because it has been deeply involved with consumer society so called. Because of the advent of information and communication technologies in the 90s, we have experienced a drastic social transformation. As I mentioned above, our attention should be more paid to a reformation of the concepts of public and private instead of focusing on the concept 'lifestyle'.
