All issues
Volume 24 (2011)
- Issue 3 Pages 181-
- Issue 2 Pages 93-
- Issue 1 Pages 1-
Volume 24, Issue 2
Displaying 1-4 of 4 articles from this issue
- |<
- <
- 1
- >
- >|
CASE STUDY
-
Fumiyuki Miyamoto2011 Volume 24 Issue 2 Pages 93-107
Published: 2011
Released on J-STAGE: July 22, 2013
JOURNAL FREE ACCESSThe cosmetics market in Japan has been said to be mature for a long time. Many new companies enter this market every year and try to succeed. So the top companies' market shares are decr The purpose of this paper is to analyze the usage of the method named "Sensibility-to-mind type packaging" developed by the author. This method contains some rules and techniques for acquiring new demand by creating a new product category and many personal communications. We consider this theme from point of view of the famous marketing theories, the evidence from some cases where the author was involved and a hypothesis about the mechanism causes word of mouth from "Sensibility-to-mind type packaging".View full abstractDownload PDF (912K)
CASE STUDY
-
Kazuhiko Itaya, Kiyoshi Niwa2011 Volume 24 Issue 2 Pages 109-123
Published: 2011
Released on J-STAGE: July 22, 2013
JOURNAL FREE ACCESSThe aim of this study is qualitative analysis of the effects of the discoverysupporting management on the process of discovery. Four characteristics of management are individual inflexibility or organizational restriction, and promoting breakthroughs and insight in research activities.View full abstractDownload PDF (543K)
THE 13TH ANNUAL MEETING OF THE JAPANESE ASSOCIATION OF ADMINISTRATIVE SCIENCE
-
Sayoko Miyairi, Mamoru Murabayashi, Takumi Koyama, Yukiko Motoyoshi2011 Volume 24 Issue 2 Pages 125-148
Published: 2011
Released on J-STAGE: July 22, 2013
JOURNAL FREE ACCESSDownload PDF (560K) -
Hisaki Shiraishi, Naoko Ishihara, Aki Mori2011 Volume 24 Issue 2 Pages 149-169
Published: 2011
Released on J-STAGE: July 22, 2013
JOURNAL FREE ACCESSDownload PDF (472K)
- |<
- <
- 1
- >
- >|