The Japan Sports Agency has underscored the pivotal role of sporting events in the revitalization of local economies. Specifically, the impact of Companion events, such as collegiate championships, is anticipated to be substantial, with ramifications for both the local economy and the tourism industry.
The purpose of this study was to estimate the economic impact of college championships, which are Companion events held in Japan, and to clarify the characteristics of consumers, the target of the study was the All-Japan Intercollege Canoe Championships.
The event had 396 spectators, 320 participants (290 players and 30 number of accompanying staff), and 21 participating universities over five days. The survey subjects were comprised of spectators, participants, and university representatives. The survey examined the cost of holding the event, as well as those incurred by the survey subjects. These expenditures included transportation, accommodation, food and drink, sightseeing and entertainment, and souvenirs and shopping. The survey data were then entered into the MICE Economic Ripple Effect Measurement Model to estimate the economic impact.
The resulting economic impact of the event was 18,564,000 yen in Tokyo, the host city.
The results showed that spending by hotel guests was a major factor in the total amount of consumption expenditure. Furthermore, the results suggest that the characteristics of spectators have a significant impact on the amount of consumption expenditure.
The findings of this study imply the potential of college championships to contribute to the formulation of regional tourism strategies and the advancement of the sports industry.
抄録全体を表示