A purpose of this study is to make clear what kind of color the general people feel good and what kind of value they find in the objects by analyzing the endorsers added to Environmental Color 10 Selections of Public Colors Prize.The following results were proved. (1) The values found by them could be typified into 8 types, feeling of harmony with the surrounding buildings, feeling of harmony with the surrounding nature, feeling of unification, feeling of identity, color harmony in an object, feeling of calming down, friendly feeling and feeling of impact. (2) Relations between color and type of value could be made clear. In case of building, grayish brown series appear frequently on feeling of harmony with the surrounding nature and feeling of unification. In case of bridge, blue and purple appear frequently on feeling of harmony with the surrounding nature.
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