The job of engineers is to create a new product or a new process which never existed in nature. When developing a new product or a new process, it is very important to define the ideal function of them,ideal function is a key engineering conceppt, and not a concept of science. Quality engineering, also known Taguchi methods in U.S., uses signal-to-noise ratio as a measure of the robustness of a product or process function. This article explains the basic strategy of using signal-to-noise ratio from the viewpoilt of engineering.