In this study, I report recent trends in the export of agricultural products from Japan. Owing to government policies that encourage export, the amount of agricultural products exported from Japan has undergone a continuous increase, despite temporary stagnation following the East Japan Great Earthquake and Nuclear Accident. The main vegetables exported are Chinese yam, sweet potato, mushroom, and cabbage. Field studies in two production areas in Hokkaido Prefecture, from where Chinese yam is exported, revealed that the main incentive for exporting the crop was to cope with the lower market price caused by occasional good yields. Competition among production areas has increased the possibility of expansion to new export countries.
The size of the market in Japan for fruit beverages that contain more than 10% fruit juice as the main ingredient is currently valued at approximately 300 billion yen. The author examined the status of raw fruit juice in Japan, as well as its production and consumption. In addition, changes in research on fruit juice and fruit beverages, and the activities of the Japan Fruit Juice Association, an industry group, are also discussed.
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