The South Korean government is attempting to revive small supermarkets by branding them as ″Nadulgage.″ These efforts include support to change retail store signs; however, in reality, the government has only provided emblem designs thus far. Based on previous studies, this study reviews the current status and features of sign
colors
for both Nadulgage and convenience stores in the Jung-gu area. In addition, after analyzing color images using the Moon–Spencer Theory, PCCS tone chart and I.R.I Color Emotional Quotient as analysis tools, we compare the characteristics of Nadulgage and convenience stores and draw our implications. The
colors
of Nadulgage signs still display the characteristics of
colors
that were elucidated in previous research. Moreover, the dominant
colors
of Nadulgage signs have a higher ratio of
colors
belonging to the contrast area compared with those belonging to the other groups. This makes their impression confusing when compared with the impression of the
colors
of convenience store signs.
Therefore, reselection of the dominant
colors
that can portray the unique identity of a Nadulgage should be prioritized, and the color-matching relationship between dominant
colors
, assorted
colors
, and accent
colors
should be established in more detail. Thus, comparing Nadulgage and convenience stores may help in obtaining useful data.
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