In this study, the subjects were randomly assigned to three groups, and different sentence patterns were presented at the beginning of each web-based questionnaire in order to compare the effects on the responses. The results showed that the presentation of norms regarding participation in initiatives had a negative anchor effect when people were in a state of isolation or loneliness, such as in secondary and tertiary prevention. The authors proposed that the informational prescriptions that contribute to the primary prevention of isolation and loneliness should indirectly intervene in indicators such as help-orientation, psychological safety and intention to continue living.