抄録
In Telecommunication market, voice business generated most of revenue in the past. However, development of mobile network changed the scenario dominated by voice to data business that allowed new service emergence such as SMS (short message service). Using an international mobile network and SMS platform, new value added services were created: Mobile Top Up and Money Remittance. The research goal is to discuss new service design and framework management using business oriented platform, integrating market segmentation, value proposition, service platform and core competencies. All those factors are essential for the success of new service development and case study shows perfect combination between SMS, distribution and banking services.
