Two experiments investigated whether emotional responses of “kandoh” (the state of being emotionally moved) associated with sadness were facilitated by the factors of “finitude salience” and “social value intention”. We predicted that participants who strongly intended social value would be more strongly moved by movies that portrayed social values than participants who weakly intended social value. Furthermore we predicted that this difference would increase in the finitude salience condition. In both experiments, participants assigned to the finitude salience condition subtracted the years of the person’s birth from death. In the control condition, participants performed the same task in the form of simple numerical calculations. Then all participants watched a movie that portrayed family love and death in Experiment 1 (N = 88). We used another movie that described friendship and separation in Experiment 2 (N = 82). The results supported the two hypotheses that social value intention facilitated emotional responses of “kandoh” and this effect increased under finitude salience.