抄録
Georg Jensen is well-known a silversmith in Denmark. This paper considers the process that a brand image was formed by taking a general look at activities since the establishment of a business of Georg Jensen firm. The author examines GEORG JENSEN -A TRADITION OF SPLENDID SILVER that Janet Drucker wrote this. As the reason why a brand image was formed, some factors are thought about. Georg Jensen carried through his identify as a sculptor to the last, and made works by high technique. And he acquired prizes at a lot of exhibitions and developed new markets. The Jensen's silver which established a new art style in art movement for the 20th century is called "a future antique" today.
