抄録
This paper clarifies when and how local foods（ i.e., Kyoudo Ryouri or Kyoudo
Syoku） became associated with the gender norms of “home cooking,” which
hold that women（ mothers, wives, and housewives） should take the leading role
in this area.
The main magazine that studied it was Shufu no Tomo （from the March
1917 issue to the July 1945 issue）. A discourse analysis was carried out on
information about foods associated with a particular region. The same analysis
was also carried out in Fujin Kurabu, which served as a comparative reference.
Past research has pointed out that local foods were historically and socially
constructed. According to these established theories, in the 1940s, the first
attention was paid to Kyoudo Syoku as substitute foods. In their high-growth
period, it became commonly accepted that local foods were gender-specific.
However, due to the fact that local foods had already been discovered as
early as the 1920s and 1930s in women’s magazines, and that they had been
positioned as a variation of“ home cooking,” this study indicated that they were
already gender-specific at that time. It was also found that readers’ contributions
to local foods also played an important role. For these reasons, the study
indicated that inclusion of local foods in women’s magazines was a process of
“objectification of culture,” participated in by the readers, rather than a process
of constructing an identity for those leaving their “local” or “regional” hometowns.
