2020 年 96 巻 p. 83-100
Defining “TV criticism” as a “negative reaction by viewers with respect to
TV content,” this study conducted an online survey of 520 male and female
adults in their 20s and 60s for two purposes. The first purpose was to examine
quantitatively various aspects of a TV program toward which viewers held a
critical attitude. The second was to examine the effects of the following five
factors on attitudes to TV criticism: 1) affinity toward TV content; 2) trust in
TV content; 3) estimated degree of impact of TV content on others; 4) amount
of time spent watching TV; and 5) types of frequently viewed TV programs.
This study revealed that TV criticism can be divided into the following five
categories by conducting factor analysis: 1) criticism of a lack of neutrality and
fairness; 2) criticism of poor quality drama; 3) criticism of disrespectful and
imprudent content; 4) criticism of the promotion of crime and extremist expressions;
and 5) criticism of frivolous content. Furthermore, with respect to the
relationship between TV criticism and various factors, the study revealed that
the height of “estimating the impact of TV content on others” strongly influences
TV criticism even if the influence of other factors is controlled. This suggests
that estimating the impact of TV content on others has a robust effect as
a determinant of TV criticism.