We address the visualization problem for analyzing collective human behavior using Social Media data. Recently, attention has been devoted to constructing sightseeing guide systems that exploit the information revealed by the collective behavior of users in photo-sharing websites such as Flickr and Facebook, where photos are annotated with GPS locations, time-stamps, photographers, etc. Previous work discovered popular photo spots from a large number of geo-tagged photos, and visualized them on maps. For each popular photo spot, we focus on its burst season as a candidate for its attractive period. For instance, Kiyomizu which is a main sightseeing spot of Kyoto in Japan has a number of the burst seasons that attract many visitors in the season of cherry blossoms or autumn leaves. By effectively visualizing burst seasons, we aim to increase the sophistication of a sightseeing guide system based on collective wisdom. We quantitate degree of the attractiveness and propose a visualization method that visualize the collective behavior and spatio-temporal information all at once, and can effectively analyze and compare the popular photo spots in terms of burstiness. Using Japanese Flickr data, we demonstrate that the proposed visual analysis method is effective.
View full abstract