The purpose of this study was to examine the relationship between “creativity” and “video game uses and gratifications” among students majoring in digital game development and design. To understand game use and satisfaction, we used Iguchi's Video Game Uses and Gratifications Scale and hypothesized that there is a relationship between “creativity” and “video game uses and gratifications,” and accordingly, conducted a survey. The results revealed that students who scored high on “fantasy,” “recognition,” “achievement,” and “study” tended to be significantly more creative, while “preference” and “diversion” were not associated with other game use and gratification factors or creativity. Thus, the results support the hypothesis. The findings suggested that (1) “fantasy,” “recognition,” “achievement,” and “study” could stimulate creativity, and (2) “preference” and “diversion” could be considered as independent factors.
View full abstract