This study aims to analyze editorial articles of The New York Times and The Washington Post featuring the presidential election in the United States in 2004 on the basis of Brown and Levinson's (1987) politeness theory and critical discourse analysis (CDA) and assert that it is important to make use of both techniques. Fairclough (1992) states that in terms of CDA and the politeness theory, it is revealed that politeness strategies arise from some social relationships between an addresser and an addressee, and at the same time, the use of such strategies strengthens these relationships. Thus, based on both of them, this thesis has examined how ideologies as to one of the U.S. presidential candidates, that is, George Bush, are represented, focusing on politeness strategies. As a result, although NYT and WP utilize various politeness strategies to remain neutral, these strategies strengthen an ideology that the newspaper companies are against Bush in electoral discourse.
View full abstract