This study analyzes the characteristics of ski tourism in France on a national scale from three elements: skiers, ski areas, and resort towns. Moreover, this study compares the recent situation of ski tourism between France and Japan to discuss the points that can contribute to the sustainable development of Japanese ski tourism. In France, there has been a stagnant trend in the number of skier visits and the exploitation of ski-lifts in recent years. The ski areas have distinct characteristics due to the natural conditions of each mountain area. The large ski areas located in the Northern Alps attract more skiers, forming the greatest concentration of winter tourism. In resort towns, second houses are predominant among the various accommodations, leading to increasingly apparent issues such as low utilization rates and the deterioration of aging facilities. In addition, the hotels are becoming more luxurious. The ski tourism in France and Japan was bolstered by the high proportion of domestic skiers, however, the difference is that in France, skiers stay for a week based on “vacances”, while in Japan, they stay mainly on weekends. In addition, the recent increase in the number of foreign skiers in Japan, is different from that in France in terms of their tourist behavior and the timing of their visit in the resorts developing process, namely, Japanese ski resorts need to find their own ways of adapting the foreign skiers.
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