Rural space in Japan is currently characterized by the increased role of consumption rather than the traditional activity of production, such as growing rice or other crops. This situation is often described as the “commodification of rural space”. Although the commodification of rural space can occur in various forms, recreation and tourism are the most visually appealing to people. The objective of this study is to examine how regional differences in central Japan affect the commodification of rural space for recreation and tourism activities. The study area ranged from the Tokyo metropolitan area (which contains the prefecture of Tokyo and three immediate prefectures) to 11 additional prefectures located in the central part of Japan. We visited the one main governmental office in each of the 15 prefectures to interview the officials in charge of tourism and agriculture, and asked them to identify important types of recreation and tourism activities owing to the commodification of rural space in their prefectures. We also asked them to show us typical rural recreation or tourism activities, in an effort to better characterize and divide the prefectural areas based on their experiential and subjective images of rural recreation and tourism. In addition to the experiential decisions of the officials, we examined the regional differences in recreation and tourism activities owing to the commodification of rural space based on our landscape observations and the analysis of statistics, previous studies, and tourist brochures. As a result, we chose 10 common types of rural recreation and tourism activities and examined their distribution and regional differences. Walking spaces were found in every prefecture but it was the most important and basic recreation activity in urban areas. While this provision of walking is typical of urban areas, allotment gardens were found to be dominant in suburban areas, and farm produce shops and farmers’ restaurants were typical in main plains where farming is thriving. In the same respect, “you-pick” farms were commonly found in fruit-growing basins, as was hiking in hills and low mountains, the availability of rural experiences in remote basins between mountains, and escaping the summer heat in highland resort areas. Mountainous areas offered downhill skiing in snowy areas and climbing in the higher mountains, while marine leisure activities were common in coastal and islands areas. These patterns formed concentric rings around the Tokyo metropolis. The differences in natural conditions, characteristics of farming, existence of current tourist sites, and proximity to metropolitan areas affect the commodification of rural space for recreation and tourism activities in central Japan.
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