This paper measures the social impact of regional theater by considering the case of the Shiinomi Theater, which was built by the local government and has been operated by a non-profit organization (NPO) in the city of Matsue, Shimane Prefecture, Japan. This small theater, featuring 108 seats, focuses on dramatic art, providing a variety of activities from outreach seminars to an international festival. More than 20% of the city's residents are estimated to have visited this theater and more than half of them recognize it and its activities. Theatergoers belong to relatively high-income households, and there are physical and time constraints that limit visits to the theater. Nevertheless, based on the results of the questionnaire survey targeting local residents, the benefits from the theater are positively perceived by a wide range of the city's population. According to the outcomes derived from a logic model, the theater provides such social benefits as serving as a window to the international world, contributing to community development and capacity building, as well as diffusing theater culture, for both visitors and residents.
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