This presentation will focus on presenting the results of some 4 years of ethnographic fieldwork on the relationship between tourism development and heritage preservation, seen as a part of the larger discourse of regional re-development. The research was conducted in 3 rural sites: Shirakawa village, Gifu; Taketomi-jima, Okinawa; and Iwami Ginsan, Oomori town, Ota city, Shimane.
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