In recent years, mobility management education has been implemented in various regions. To encourage the development in more areas, it is required to extract the knowledge on how to start the mobility management education from characteristics of long-term effect of general programs. Therefore, we took up the practical examples in Kumiyama town. And we conducted a comparative analysis about the effects expected from the point of view of traffic behavior modification and education. As a result, we revealed that real experience can deepen the impression and effect, programs that focuses on the bus of the region can encourage the use of the bus not only the perception of the bus, programs that remind relationship of self and region can increase affection for public transport and region and moral consciousness. And, based on these, we discussed ways of making an effective program.
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