The drum is a percussion instrument used to express the rhythm of music, and it is one of China's cultural assets. The Chinese character for “drum" has the artistic characteristics of the pictographic structure. Calligraphy is one of the traditional Chinese art forms. It uses brushes to write vivid Chinese characters to express the author's spiritual beauty. How to combine the “pictographic structure" of Chinese characters and “expressionist calligraphy" and display of digital art techniques in graphic design is the key content of this design practice research. The creation of the design uses the character for drum as the theme, explores the visual "image" and rich "meaning" of the drum. The association of calligraphy with dots, lines and strokes incorporates the morphological application and creative techniques of abstract expressionism and develops digital images of calligraphy with the rhythm interaction of drum music. Finally, the traditional material is combined with the digital drawing process, and specific execution steps are also proposed, which can be used as a reference for design practice. It is hoped that through this design practice, the limitations of the development of calligraphy art will be overcame, and the combination of calligraphy art and digital tools will create new artistic value and use Western design thinking to deconstruct Chinese characters and create Chinese-style visual aesthetics.

This study focuses on anthropomorphism of inanimate objects in commercial advertisement design, and discusses the effects of high association vs low association, and anthropomorphic vs non-anthropomorphic design choices in commercial advertising. The results show that high association advertisements have more effects than low association advertisements, and anthropomorphic advertisements have more effects than non-anthropomorphic advertisements. However, the researchers have found that anthropomorphic design influences the effects of association on the target audience, with increasing anthropomorphism of an image reducing the relationship between the association of the image and the commercial product, and thereby affecting the target audiences preference and purchase intention. This study proposes three possible reasons: 1. The anthropomorphized image plays a role similar to that of a product spokesman. 2. Anthropomorphized facial features makes the design more human-like. 3. Anthropomorphized design with direct gazer smiling face expression increases target audience attention.

This paper intends to analyze the characteristics of product development management that gained and maintained a competitive advantage in the Internet service industry from the perspective of design thinking. We conducted a case study of the QQ business of the Chinese company Tencent in order to derive a hypothesis. The original findings of the case study in this paper are as follows: Tencent built into the QQ a mechanism for visualizing and enhancing "Guanxi," a user characteristic unique to the Chinese market, in a virtual space through product development from the Human-Centered Perspective (HCP). The hypothesis derived from the case study is as follows: Behind Tencent's rapid growth in China's emerging Internet service market were the visualization and enhancement of "Guanxi" in the virtual space, which raised certain unique psychological switching cost.

Twined flower was one of the dowries companying a Hakka girl when getting married in late Qing Dynasty. Twined flower has a long history with rich cultural context, which is included in the cultural heritages by Taiwan Bureau of Cultural Heritage. Hakka twined flower craft is blended in daily life and symbolizes Hakka women's virtue and sophisticated craft. Integrated with folk belief of worship and sacrifice to heaven, twined flower reveals the folk artistry and profound cultural value in a traditional society. The paper traces the Hakka group and the cultural background in Taiwan, discussing the role definition of Hakka women and craft analysis. Moreover, the study attempts to understand the development and application of Hakka twined flower, and passes down the cultural heritage. The paper searches for another type of innovative form and different look from the modern perspective of providing diverse design and applications in the future.

With the construction of Guangdong-Hong Kong-Macao Greater Bay Area, lots of idle stone dwellings have occurred in China's subtropical coastal peninsulas and islands, among which have been built with a long history, rich history and culture and utilization value. How to evaluate the conservation and utilization of the stone dwellings on these islands value has gradually become an issue that is closely paid attention by the academic circle. In the paper, the coastal peninsulas from China's Guangdong Province to Hainan Province, and island stone dwelling village was taken as the research objects. The qualitative and quantitative analytic hierarchy process was adopted, from the four aspects of history and culture, natural environment and safety, architectural heritage, development and utilization, constructing evaluation model of protection value and utilization possibility. At last, Guishan and Guihai Village of Guishan Island were set as examples, based on the evaluation and analysis, conservation and utilization of subtropical island stone dwellings need to be divided into 3 types, and the utilization and design strategies of stone dwellings are summarized.

This paper analyzes Japan's Good Design Awards in a representative Asian region. As a result, the following three features were obtained.
(1) China is the country with the highest percentage in the number of awards since 2002.
(2) South Korea and Thailand have seen a decrease in their share of the number of awards.
(3) The number of awards in a new design fields, service and innovation design, are not related to the total number of awards in each country and region.
Moreover, there are three characteristics of Asian companies from this analysis.
(A) Chinese companies have increased the percentage of awards since 2002.
(B) South Korea and Taiwan have different percentage fluctuations in each company.
(C) Some companies in each country/region have seen an increase in the percentage. This is because companies continually wish to receive the Good Design Award.
Based on the above, it can be predicted that awards in Asia will continue to increase. However, there are few applications from Asia to new design areas. In order to achieve this, it is necessary to announce the changing scope of Good Design outside of Japan and to encourage applications in new areas. In particular, it is necessary to deepen the understanding of the "The Age of Sharing" advocated by the Good Design Awards. As mentioned above, the awards over the past 65 years suggest the direction of future development in Asia.

The marketing behavior of a product development organization has a significant impact on both the process and performance of product design. However, existing research has not sufficiently identified the types of marketing behaviors that most affect design performance. This study focuses on the strategic behaviors of product development organizations as they relate to their market response and clarifies their effect on product design performance. Specifically, the study examines the concept of market orientation, first dividing it into three types (responsive customer orientation, proactive customer orientation, and competitor orientation) and then differentiating three stages of market development (fluid stage, transitional stage, and specific stage). Using the results of a questionnaire survey of Japanese manufacturing companies, we investigate the ways in which each type of market orientation impacts design performance at each stage of market development. It was found that the effects of the various types of market orientation on design performance vary with the stage of market development.

The research is a visual study of humanized devils in illustrations from the 15th century to the present, aiming to improve the accuracy of emotions and information that illustrators convey to audiences with research methods of interview survey, inductive method and morphological charts. One of the important results is the main parameters include characters' interactions, facial expressions, objects, body languages, customs and other elements, and extend to variable parameters for distinguishing humanized devils Then, current and future trends of humanized devils are concerned with characters' interactions, objects, facial expressions and customs. Another important result is the form and the changes of humanized devil. The form of humanized devil in illustrations tends to peace than horror, but the number of demon form and human form is almost equal. This study provides not only a basis for further study in related fields, but also design references for artists, illustrators and designers.