Doctors’, pharmacists’ and Medical Representatives’ (MR) recognition structure about expectation to MR from doctors and pharmacists is clarified using the latent class analysis in the survey by MR Education and Accreditation Center of Japan.
In the result, doctors are classified into 6 groups. Each groups place emphasis on follow;“the knowledge of company’s medical products, personality and manners”, “not available”, “all”, “personality and manners”, “the neutral providing drug information and the information of other medical institution, health economics and case”, “the neutral knowledge of company’s medical products and related fields”. Pharmacists are follow 6 groups;“the knowledge of company’s medical products and rapid response”, “all”, “the neutral knowledge of company’s medical product, personality, manners and rapid response”, “not available”, “the neutral providing drug information and the information of case”, “the timing of visit”. MR are follow 4 groups;“all”, “personality, manners and rapid response”, “the neutral knowledge of company’s medical products and related fields”, “not available”. Component ratio of these groups are clarified in each job category. We discussed the factor of segmentation.
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