Public places such as parks and plazas in Tokyo often host festivals bearing the names of countries or regions other than Japan. In conceptualising them as ‘nation-specific festivals’, the manner in which these festivals ‘bring’ the country or region to a geographically disconnected site is explored in this study. Ethnographic fieldwork was conducted at 15 different nation-specific festivals, and as a case study, data from the Myanmar Festival, held at the Zōjōji Temple in Tokyo, were analysed. Analyses of two contrasting activity discourses, a photo exhibition, and a cultural experience of thanaka (sunscreen cream), revealed that both discourses shared static images of Myanmar, involving ‘nature/natural’and ‘unchangeable’ imagery. Only within the cultural experience activity was there found a discourse of ‘change’, related to a discourse on beauty. This incongruity of discourses is discussed not as a discrepancy, but as a point of discourse transformation that involves fashioning Myanmar into a static object to be experienced.
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