This article aims to clarify what consumers are more likely to frequently make a purchase at convenience store. The logistic regression analysis, based on the individual data obtained from the Japanese General Social Survey 2003(JGSS-2003), clearly suggests that consumers fulfilling the following conditions are more likely to do so: 1. They are male, young, in employment, and smokers. 2.They tend to go shopping frequently, and do not mind price. In addition, they are not members of a consumer organization. 3.Compared to several years ago, they take more meals outside their home. 4.They resident in the Hokkaido, Southern Kanto and Kinki regions.
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