ソーシャルメディアは世論形成に影響を与えている。特に、特定の情報がソーシャルメディア上にて急速かつ広範に拡散する減少は

近年ある人物が発言した内容や行った行為についてソーシャルメディアに批判的なコメントが殺到する現象である

本研究では、筆者が行ったインター

分析結果は以下のとおりである。第1に、侮辱罪の法定刑が抑止効果をもつためには、現行の法定刑では、回答者の半数か、それ以上が不十分であると考えていた。第2に、抑止効果をもつために必要な上限については、調査データから異常値を取り除いた推計において、平均値でみて、懲役・禁固では、3年程度、罰金・科料では、50万円程度という結果が得られた。第3に、罰金・科料の金額の上限に対して、回答者の年齢が影響を与えており、若年層と比べて、中高年齢層のほうが厳罰化の必要があると感じているという結果が得られた。

　People’s activities on the Internet are becoming digitized, and substantive

analysis methodologies such as quantitative content analysis and network analysis

are developing rapidly. Meanwhile, they cultural anthropology is methodologically

characterized as essentially qualitative, with ethnography at their core.

How can cultural anthropology approach our online activities and our lives in

general with the Internet as a component through the method of ethnography?

It is necessary to fundamentally revisit the conventional methodology built on

the premise of the analog age with regard to ethnography in the context of the

cyberspace field.

　　Accordingly, cultural anthropologists who are interested in Internet studies

and communications researchers who engage in an ethnographic approach have

accumulated diverse developments in methodological discussions surrounding

online ethnography, virtual ethnography, digital anthropology, and so on.

　　Based on the author’s awareness of these issues and the developments in

scientific discussions, has been proposed hybrid ethnography. The aim of this

paper is to clarify the methodological subject of media studies pertaining to the

digital network age based on the research the author conducted in online public

opinion as part of the larger framework of the changes in ethnographical

approaches, while attempting to propose concrete arguments on the methodology

of hybrid ethnography by presenting research examples that include the

elements of: 1. quantitative content analysis, 2. data structure analysis（ various

methods of multivariate analysis）, and 3.（ social） network analysis.

One of the social cost of the internet flamings(“enjyou”) is to discourage speeches in the cyberspace. This paper estimated this cost using internet user survey and found that 15%∼20% of SNS users put some restrains on their speeches in the internet. We also found that number of participants to the flaming was very low, that is, under 1% of internet users. Frequenly participants have peculiar characteristics.

近年，インター

The purpose of this paper is to describe the emblem problem of the Tokyo 2020 Games sociologically. Previous research has analyzed Internet communication, but this paper explains the emblem problem from a historical context. First, the relationship between designers and the Olympics (the way of creating), then the relationship between advertising agencies and the Olympics (the way of using), and then the relationship between the designers and advertising agencies over the Olympics. After that, I will consider the two issues of “Plagiarism of design” and “Selection process of the emblem” and reveal what happened in the emblem problem of the 2020 Tokyo Games.

情報社会となり顧客の情報発信が容易となった。顧客の意見をあつめ商品開発やサービス改善につなげる企業が多くなる一方で，90年代後半の通称：東芝クレーマー事件を転機として，顧客と企業の関係が変化し，