抄録
We analyzed the market power of sellers in the milk wholesale and retail markets using econometric methods and consider the power balance between buyers and sellers in the milk food system. The key findings of the analysis are as follows: First, it is difficult to determine whether dairy manufacturers possess seller market power over retailers in the milk wholesale market. Second, determining whether retailers hold seller market power over consumers in the milk retail market is also difficult. Third, the milk food system is structured such that only retailers possess buyer market power in the wholesale market. Thus, to easily pass on rising dairy production costs to the selling price of raw milk, it is important to address the buyer market power of retailers in the milk wholesale market.
