巻頭言
ビジネスモデルとマーケティング
2022 年 41 巻 4 号 p. 3-5
詳細
2022 年 41 巻 4 号 p. 3-5
The term “business model” is relatively new and has become widely used only since the dot-com bubble around 2000. The emergence and widespread use of business models occurred in the context of an era in which business owners and managers had to reflect on the premise of their business and strongly requestion this premise. Currently, the effects of COVID-19 on societies worldwide are accelerating changes in daily life. Thus, the business questions of where and how to make money and how to prepare for competition are reaching a new turning point. This special issue includes a collection of papers that provide rich suggestions for tackling the challenges of this era.
