抄録
In this study, we conducted an empirical analysis focusing on solo travel and experiential consumption for foreign visitors to Japan, examining the impact of “experiential consumption” and “facility development and enhancement” on customer satisfaction. The analysis revealed the following three key findings. First, in solo travel, there is a strong tendency to continually and repeatedly engage in experiential consumption to satisfy growth and learning desires. Additionally, in solo travel, safety and attentive, personalized support are prioritized over the functionality of ‘facilities.’ Furthermore, while satisfaction tends to plateau on repeat visits compared to the firsttime travel experience, it can be enhanced by engaging in novel experiential consumption.
