Today the existence of the agricultural cooperatives’ advisory service(CAS)is a controversial issue in the reformation of agricultural cooperatives. In this paper the roles of the CAS and a farmers’ study group for adoption of innovative technologies are discussed considering the case of direct seeding rice farming(DSRF)in one region. The diffusion process of DSRF was analyzed using the "Innovation decision process model"(E.M. Rogers). As a result, it became clear that progressive farmers play a role not only as "Clients" but also as "Change Agents". The CAS should utilize progressive farmers’ activities and diverse ideas to improve its functioning.

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The purpose of this paper is to clarify the Role of JA Women's Association for the Business Development of JA and the meaning of reorganization of JA Women's Association.In the general business expansion of JA, Women’s Association plays an important role and contributions much towards the expansion of organization and business of JA. The reason of its contribution was enabled is reorganization of the Association.By this, JA Women’s Association could correspond now to both of Agricultural Activities and Life cultural Activities. And, the relation between the Women’s Association and JA is strengthened, finally, the organizing ability improved.

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Although being small, Simogo agricultural cooperatives has been working on various businesses including credit business for members and local communities. In globalization, regulations of credit business especially has been tightening. Many cooperatives merged for the corresponding to those regulations. But Simogo transferred only their credit business to Oita prefectural credit federation of agricultural cooperatives. They didn’t merge but chose the road to survive the organization. Their choice gives a variety of tips to think about future of the cooperatives.

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