Since the 1990s, Korean agricultural cooperatives has been changing more market-oriented, concerning several difficulties such as over-supply of agricultural products, an opening up to foreign markets, a development of large-volume retailers, and the weakening of negotiating power over the formation of production prices. From 2002, national agricultural cooperative federation (NACF) organized the agricultural joint marketing team of the primary (AJMTP), and initiated the agricultural joint marketing business due to individual agricultural cooperatives are not enough to respond to such difficulties. Also, NACF promoted agricultural joint marketing team of the primary to overcome structural limitation of marketing firms in common of the primary cooperatives (MFCPC). In present, 59 units of agricultural joint marketing team of the primary and 47 units of marketing firms in common of the primary cooperatives are efficiently managed by NACF. In case of the Jinju, MFCPC, formally AJMTP, supporting sales of regional agricultural cooperatives positively affected to each stage of production, collection, preparation, and sales. Consequently, the re-organizing of agricultural cooperation showed apparent increase of participant and business scale.

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