Since UX is literally the "user experience", essentially only the user can know. In view of this, in the previous research, the authors constructed and tried out a mechanism to widely collect “worthy experiences”, that is, UX from the users themselves through the application on the smartphone. Based on the previous research, this paper reports that a design planning method based on user experience data is established and embodied as a support system. Furthermore, this paper shows that the applicability of this method to design practice is verified by experiments involving actual designers. From the results of the verification experiments, the characteristic effects that the design planning method proposed in this research brings to the process of idea creation for new products are evident as follows compared with the methods generally taken conventionally. That is, in the case of the conventional method, time is spent in the process of concept determination for imagining the social background and the characteristics of the target user and for making a consensus regarding it. However, by applying the proposed method, it is easy to make a consensus because concept decision is based on UX data, and the idea creation based on it becomes the center of the discussion. In addition, by being able to put out ideas while referring to UX data, the communication for idea creation is activated, and as a result, it is possible to create ideas that take into account details.
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