Formative research is often necessary for program planning. Such research can give answers to questions such as the following. (a) What should be the program goals? (b) What is the most appropriate communication for interventions? (c) How can effective and relevant communications be develop for proposed target populations? Previous studies have often neglected formative research in program development. A program to promote physical activity was developed by using quantitative and qualitative methods to assess the state of physical activity in residents of a community, by conducting formative research. Participants in the study (
N=339, aged 59–64 years) completed a questionnaire designed to measure psychological, behavioral, and social states related to their physical activities. In the qualitative study, inactive community residents (
N=17) were investigated using a focus group interview to identify anxieties related to their future health, perceived barriers against physical activities, the need for information related to physical activities, and procedures involved in the implementation of environmental policy. Findings provided an agenda for improving public health. It is suggested that additional formative research is necessary to improve the data used for the development of public health.
抄録全体を表示