The 12th of the 17 Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 is to ensure sustainable consumption and production (SCP) patterns. Approaches to sustainable production, such as clean production and design for environment, have been established, but approaches to sustainable consumption, such as green purchasing and refuse separation, are limited and have yet to take root. As a consequence of the adoption of the SDGs and the Paris Agreement, the scope of approaches to establishing SCP patterns has expanded from individual issues to include the entire life cycle and social infrastructure. At the same time, practices have shifted from an efficiency approach that focuses on improvement to a sufficiency approach that aims for social transformation. In this paper, we present four directions for the establishment of the SCP pattern: (1) change and expansion of the target of SCP policy, (2) strengthening the linkage between consumption and production, (3) social system transformation, and (4) bottom-up implementation, and propose 13 opportunities as entry points for SCP policy development. As examples of approaches to consumption derived from these opportunities, value-based circulation, experimental consumption, and provision of environmental information will be introduced.
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