Natural phenomena arise through the coexistence and symbiotic relationships that exist between fungi and plants. Fungi, including mushrooms, have proven to be an important biological resource for numerous metabolites that have a wide variety of chemical structures and diverse biological activities. The metabolites of mushrooms are potentially important as new lead compounds in medicines and agrochemicals. This review presents our studies on crosstalk between mushrooms and plants, focusing on plant growth regulators, metabolites and mycelial growth regulators.

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This study analyzed value recognition for edible mushrooms and potential demand for artificially cultivated Tricholoma matsutake. Results of an internet questionnaire survey of consumers were analyzed. Many of the respondents were found to enjoy T. matsutake, with most showing little resistance to consuming artificially cultivated edible mushrooms. Specifically, the findings showed that certain consumers would potentially purchase artificially cultivated T. matsutake. In order to investigate effective marketing strategies, it is important to consider the quality characteristics (scent, freshness, taste, etc.) of artificially cultivated T. matsutake, and to determine an optimal price range for mushroom sales.

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