JIMA's Planning Committee members tried to launch practical field study education in industrial engineering field. Education plan was established and this program was executed at three companies with the attendance of nearly 30 students from 7 universities.

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The Japan Industrial Management Association carried out the trial of the practical study in 2008 to develop the problem-solving ability of college/university students in industrial engineering. In the manuscript, we first introduce the summary of the activities including the objective of this program and the effects we expected before the implementation. After these introductions, we propose a guideline to prepare the future similar programs. Moreover, we discuss the problems of this practical study which were identified through the planning and execution of it. As the implemented program at this time is the first step to educate the college/university students belonging to industrial engineering department, it is required to consider the higher-level program.

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The educational program of "Practice field study education in the industrial engineering human resource" is developed in the Events Committee of Japan Industrial Management Association. The program that foster human resource who had an industrial engineering sense in the manufacturing premise was studied in cooperation with Japanese IE society. The practical field study education was executed by the cooperation of the manufacturing of three companies in 2008. In this paper, we report on the introduction and the result of the practice field study education.

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This workgroup formed the plan which introduces a professional engineer's qualification for the engineer or the student. In this session, we introduce the contents and the enforcement result in the Tokyo area and the Kansai area.

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Entertainment plays an important role to enrich our daily life. In this paper, we discuss the interdisciplinary aspect of entertainment research fields.

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IFIP is an international organization to promote R&D on information processing at a global level. IFIP consists of several technical committees (TCs), each of which carries out activities dedicating to specific area of information processing. Technical Committee on Entertainment Computing (TC14) was set up as the newest TC in IFIP in 2006. The major purpose of TC14 is to promote R&D in this new interdisciplinary area by organizing international workshops, by setting up working groups, etc. In this presentation, brief introduction to IFIP, the process of setting up of TC14 and the activities of TC14 will be addressed.

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RoboCup is an international research and education initiative. Its goal is to foster artificial intelligence and robotics research by providing a standard problem where a wide range of technologies can be examined and integrated.

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For developing New media art, we need considering about a relationship between Fine art and New technology, such as Computer and Internet technology. There are some character of New media art ,when comparison traditional art and New media art. Furthermore, to explain a work "Spyglass" which is an example of an interactive art, come out the process of interaction and theme with a fine art.

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This document considers the relation between haptic sense and the entertainment. By exemplif- ing the iPhone, we describe the importance of the interface technology. The key technology to combine the real world, human and the virtual world together is the interface technology. Here many types of interfaces are made by using haptics. Though the use of haptics is limited to input devices. Essentially the haptic itself is a bidirectional sense, called \active touch." So the output device is also important. Furthermore, correspondence of input and output is the ¯nal goal of haptic device, which is an interface technology for entertainment.

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This document describes a topic of Kansei Science and Entertainment. It is shown that Kansei science will provide useful concepts for creating a comfortable situation.

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There are many existing studies on information technology for presenting information better suited for the user's preference; however, no existing studies took account of human nature of being tired of the same old thing. We have proposed a Kansei model that can be conscious of the boredom that arises from similar things repeated. Specifically, the model takes menu planning as a problem domain and formulates a sense of being tired of the same old thing. In this paper, we discuss a possibility for applying our Kansei model to the domain of entertainment creation.

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This paper describes the Wellness and relations of the entertainment. And we give a consideration for possibility to apply an entertainment system to wellness improvement. A concept of the health is generally thought that physical function is right, but recentry is defferent. Those should be balanced on various side, like mentality condition, human relations and social structure, that is The Wellness balance. In this paper, we report about products and studies of fitness system adding a mental merit, and think about a future of this field. Besides, we describe of Wellness entertainment system which we are building on, and grope a future image.

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The target of this research is the new production of synthetic science for the mind and the body by fusin between real and virtual. This document describes the introduction of this research, the present condition of the emersive mixed reality space as virtual stage and the dance movement therapy as real action, and the target of this research.

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The interactive retrieval of information and emotional designing were considered as the entertainment elements for online system, and were implemented in an e-Learning system which was based on Topic Maps. We developed an application of multi-choice drills for introductory dynamics equipped with relaxation mode and focus mode. The relaxation mode provided a positive feeling for learner using characters, and the focus mode of solving a drill provided tension in a short time period. Also, a course-centric e-Learning system for introductory physics was changed into content-centric system with an exploratory map portal that showed relations among subjects together with the individual learning records. Further, in order to let learners explore more actively, the system was extended to a wide range of the field of science, daily life, environmental issues etc. by the use of Topic Maps.

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A new method and processes are provided with synthetic researches integrating elemental technologies to realize societal values. The synthetic researches are characterized in comparison to the analytical researches and are modeled in the cycling processes among the society, researchers and academic communities. A new description framework is given to write original scientific papers of the synthetic researches. It is now demonstrated by the publication of new scientific journal, Synthesiology, for the synthetic researches.

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Agent-Based Modeling (ABM) is a cutting-edge technique to understand various social phenomena. ABM focuses from global phenomena to individuals in the model and tries to observe how individuals with individual characteristics or "agents" will behave as a group. However, the importance of the modeling methodology has not been common yet even in the academic convergent technology societies. The paper discusses the principles, strength, and weakness of ABM. The paper also describes the role of simulation sciences in social system domains and how ABM should be a new standard of such analysis.

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This presentation argues about the usefulness of social psychological approaches on further development of service innovation. Social psychologists have revealed in a multi-faceted way a variety of deficits and shortcomings of human information processing, social communication as well as group decision making. The author insists that, in order for overcoming these problems, two types of social engineering should be introduced. One is "social affordance" approach, which creates affordance (or engineered structure of communication/ work environment) for human behavior/ decision making to be able to naturally avoid/overcome the problems. The other is "Mieru-ka" (obtaining "birds-eyes views") approach, which enables product/ service diffusion to be more predictable via the hybrid technology of special survey method of detecting word-of-mouth and of simulation of social networks.

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This paper proposed methods to elicit cognitive competencies for disaster nursing from the result of content analysis of interview data. One method focuses on cognitive process in disaster nursing activities from the view point of the transitions among the primitive cognitive steps: "Information (perception)", "Decision Making", and "Action Execution". The other method is based on a natural language processing technique and focuses on subjects in perception. Both methods visualize the analysis results and could help the analysts to find patterns and characteristics behind them. These methods were applied to the results of content analysis of the interviews with nurses who exhibited high performance in actual earthquake disasters. Some patterns and characteristics in the transitions of cognitive steps specific to disaster nursing tasks were observed. Also the visualization of the nouns in the "Information" category referred in an interview revealed to some extent attention or concerns of the nurse under the disaster situation. These methods are expected to contribute to the study of cognitive human factors for disaster nursing.

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To solve current social problems, manufacturers need to supply service rather than materialized products to consumers. We have been proposing a novel engineering paradigm to deal with services, service engineering. We define services as a state change. A service model consists of three sub-models: scope model, view model and flow model. A computer-aided design tool, called Service Explorer, is developed to represent a network of the parameters and determines the influence weight one another.

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This paperdescribes the roles of the marketing concept and it's tools in order to build the envi-ronmentally friendly society. We first define what marketing is, also refer to consumers' cognition of environ-mental problems and analyze the mechanism of consumers' purchase behaviors of environmentally friendly products. Then we point out how marketing works for creating and expanding eco-products' markets, how-ever, apprehend to cause for the rebound effects.

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This paper describes the new trend of knowledge communication of enterprises by observing usages of enterprise SNS. The knowledge innovation, collaborative learning, organizational evolution, and social capital are discussed for the change examples of new enterprise communication.

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This paper makes clear differences between the fads in former times and the internet fads mediated by social media today. Then, it points out that various fads or collective effervescences have been triggers of big social changes, or rather the triggers of social formation. Finally, it discusses that in today's world, which can be called as "inter-media" society because multi-layered media including social media are embedded, collective effervescences are easy to be caused.

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This paper aims to assess relationship between online and real regional community by focusing on a regional social networking service, SNS. Intrinsic motivation framework reveals meaning of text in a regional SNS.

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We analyze the relations between the stock market and a social media in Japan. We apply statistical analysis to the data about companies mentioned in a large number of messages posted on the Yahoo! BBS in Japan in 2005–2006. We analyze the contents of these messages using natural language processing. We find a significant correlation between the number of postings and market volatility and trading volume, and also find significant correlation between the amount of bullish and bearish opinion and the stock return.

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Social media may cause a groundswell in organizational communications. Certain enterprises be-gin to learn the way how to explore the advantages employing social media. In order to strategically cope with social media, according to our research results concerning enterprise SNS, enterprises have to reorient their or-ganizational communication from inside oriented communication to stakeholders oriented communication.

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This document proposes the model for service value generation based on trans-disciplinary ap-proach using the field theory concept. For service science or service innovation, the following 4 factors that are information science, knowledge science, business science and trans-disciplinary science are important for creating new services or improving service productivity and quality. This model is developed using knowledge science such as brain science or persona model and is applied for information service of hotels' WEB sites.

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In IT solution field for enterprise IT systems, there are so many failures seen in the past. In this paper, we discuss service model and two values to be achieved through IT services, "Objective Value", user's target goal achieved by using IT services, and "Functional Value", brought by IT services. Although there is value chain between the two, it remains separated because of unawareness of the chain. Then actual IT project for small medium enterprise will be introduced and we demonstrate that AGILE development harmonized with MUSE is a practical and effective method for realizing objective value in short period, low cost, and steady way.

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In recent years, the service business is gathering attention by manufacture industry. The consumers' interests are changing from "ownership" to "usage," they are interested in not the product itself, but its function and value. In this environment, many manufacturers try to exploit new service-type business. But new business involves a number of uncertainty factors, so the business design and its adequacy evaluation are further difficult. This paper introduces the service design method for new business utilizing Business Dynamics (BD). BD is useful for the depiction of the business structure with feedback loop and quantitative simulation with events varying across the aging. In here, through apply to a trial for the new service business, the availability and issue of the method are considered.

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In this paper, the finding of the marketing theory is introduced into a business efficiency evaluation approach, and the establishment of the service optimum design method is tried. One of the characteristics of ser-vices is inseparability, that is, services cannot be separated from the service providers. This means the process that corresponds to the quality control, production management, and SCM in manufacturing becomes harmoniously integral in the service industry. Then, the DEA(Data Envelopment Analysis) that is a business efficiency evalua-tion method is applied. In the method A service corporation model is proposed. It is given service structure ele-ments as inputs and has items of the service perception quality as outputs. After the service structure elements of a typical social infrastructure are analyzed, the problem of the water service efficiency improvement by extending management area is taken up as a case study, and the applicability of the method is examined.

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This paper reviews key schemes and mechanisms intended to give incentives for innovation. Innovation entails investment as well as challenging risk. It also proposes that service science can contribute to design frameworks for.

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The visualization of failure is not easy in the enterprise.We sometimes cause the failure in the product development and quality management. However, it's difficult to visualize the failure, even if report of the failure accident is written, it's hard to be understood by other people.Therefore, same failure is often repeated unfortunately. In this paper, the cause that making the failure visible is difficult is examined from the aspects of the organizational culture, the visualization method ,and cause analysis method. Also practicing activity of visualization and sharing of failure experience in the enterprise is discussed.

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We pay attention to a function of "the reverse logistics" that is a new approach of the expansion to circulation type SCM and suggest a viewpoint to place this as an important element of the whole optimization in circulation type SCM.

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This paper introduces our project called "SICE City." SICE City is an ideal city proposed by the SICE (Society of Instrument and Control Engineers) with the aim of developing a city that can improve the motivation of its citizens. In the previous paper, we described the objectives of the city design and the problems that must be solved in order to develop the city. In this paper, we discuss the importance of visualization of the social system and the activities in it for improving motivation in life, which was not dealt with in the previous paper. SICE City is a transdisciplinary platform for integrating not only SICE technologies but also universal knowledge and insight provided by the TFST (Transdiciplinary Federation of Science and Technology).

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The present paper describes a method for avoiding risks of mountaineering tours by sharing information between the tour customers and their agent in advance of executing tours, as well as between the tour guides and the agent in executing tours. The information in the first case includes the recent history of mountaineering for customers and the relevant information to their physical strength, and the information in the second case does the unexpected matters on the tour and the guide's judgment regarding them. Both information sharing would be effective in avoiding the risks of tours.

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For a user of social bookmark, our recommender system aims at predicting items that are similar to a bookmarked item by himself(herself). In this paper, we propose a new algorithms based on collaborative filtering for such a system. This algorithms uses the similarities between the recommending origin item and other items in each user's tag spaces as his(her) ratings to items, and recommends items like a usual Collaborative Filtering algorithm. So, it provides personalized recommendation based on individual user preferences with similar classification by tags. Empirical evaluations that our approach compete with other existing algorithm show promising results.

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This document describes our systematic study on kawaii products. Kawaii is an Kansei value of Japanese origin. We performed various experiments to clarify the conditions for kawaii attributes of artificial products such as shapes, colors.

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This paper emphasizes the necessity for Kansei communication in the aging society. It is important for the Kansei communication to give birth to the empathy. Important elements that give birth to the Kansei communication are the non-verbal communication and the interpersonal distance with good feelings. There is a possibility of promoting the use of new communication media such as the cell phone and the e-mail by motivating the Kansei communication.

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Design is an important function that creates products and environments with Kansei value. In the process, Kansei works as a medium of explicit knowledge and tacit knowledge. In a human communication, we use subconscious knowledge processing and expression to support natural, smooth and intuitive understandings. Among the intuitive communication, the Evoked Metaphor is introduced as an definition of intuitive sense of understanding. Understanding the mechanism, is one of the target of Kansei Science as well as development of Kansei value creation.

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This study has proposed a Kansei model that can be conscious of the boredom that arises from similar things repeated. Specifically, the model takes menu planning as a problem domain and formulates a sense of being tired of the same old thing. In addition, the study applied this Kansei model to actual data of menu planning and simulated a transition of the monotonousness level. Finally, it carried out an experiment with subjects to make a subjective evaluation for the same actual data, and discussed the validity of the model created in this study. There are many existing studies on information recommendation technology for presenting information better suited for the user's preference; however, no existing studies took account of human nature of being tired of the same old thing. Findings from this study provide an significant basis for realizing information recommendation systems that the user makes constant use of.

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In recent years, many medical accidents have been caused by the confusing designs of pharmaceu-tical packages and displays. For osteoporosis treatment, a common disorder of elderly females, improving dis-play visibility and operability is especially important. However, since the osteoporosis drugs to be taken once a week are sold in various package designs, differences of visibility, understandability, and operability must be clarified from the differences of package design. We performed experiments as follows.

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The attestation of medicine by bar code is widely used in hospital for preventing mistakes in medication. The bar code is used for the matching of medicines and patients, but this method should be verified if it is useful or not for prevention of mistakes. An experiment of the matching of medicines and patients was done for preparation of medicine in a nurse station. Then, an ergonomics consideration was done about the effects of introduction of IC tag for attestation instead of the bar code.

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The development of drug database is needed to ensure medical safety. However, the actual database does not have a suitable data structure which is applied to medical information system since the drug information is not well organized. As the first step of development of well organized database based on medical package inserts which have information such as drug names, efficacy and dosage, in this study, we propose the method to extract active ingredient names from SGML data of the package inserts using extended pattern matching.

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In order to prevent from medical accidents caused by mix-up of medicines, the conrmation of their usage should be the key to identifying error. A computerized order entry system for medicines providing information related to therapeutic indications to doctors will avoid mix-ups of medicines such as the case in question. To investigate data which can be utilized for a database in such an entry system, we study the description patterns of the sentences in the dosage regimen portion of the SGML formatted package inserts data via a method based on the text mining technique. Based on this result, we also propose the data structure of dosage regimen information, which will be the basis of a drug information database to ensure safe usage.

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During the post-approval period, hypotheses about potentially new adverse drug reactions (ADR) have traditionally emerged from passive surveillance systems based on spontaneous case reports of suspected adverse drug reactions. With signal detection by traditional (or manual) methods, quantitative methods used on the spontaneous reporting system databases were introduced since the end of 1990's in order to detect serious ADR early as possible. In FY 2009, the Pharmaceuticals and Medical Device Agency introduced the quantitative methods (data mining method) used on Japanese SRS database to safety measures operations. This presentation introduces the recent situation about signal detection of adverse drug reactions.

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This paper first discusses how originators obtains innovative solution by utilizing their "submerged knowledge". In two cases I pointed that "knowledge" which was considered irrelevant at the very beginning of the ordinal way of thinking later had worked as the key factor and successfully help emerging innovative ideas. That "irrelevant" knowledge usually comes through "weak ties" and worked as the starter of analogical way of thinking. I also pointed a company established internal submerged system for innovation, which emphasized the importance of "irrelevant" information. Secondly I commented on "Innovation Game" proposed by Y.Osawa .I think this "Game" has certain significance to emerge new ideas, because, this game forces all participants disclose their knowledge, whether it looks relevant or irrelevant, and been involved into the innovation vending system.

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Preference is one of the major factors which in uence one's decision-makings. I present a method to assist one in becoming aware of one's implicit preference. The preference diagram is drawn from the subjects' answers of questionnaires with an improved variant of Data Crystallization. Data Crystallization is an algorithm to explore latent structures with the introduction of dummy variables. The diagram visualizes the relationships and empty spaces between elements, and prompts one's constructive cognition. Innovation can be fostered if consumers can propose their needs to providers explicitly after understanding their implicit preferences.

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For decision making, it is essential to create valuable scenarios and choose the most beneficial one to execute. However, this is not a pure creation but a process to sense, evaluate, act, and measure the value. In order to externalize values underlying events, computational tools and humans' thoughts/collaborations should be coupled in a spiral to mine and release latent dynamics.

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Yodogawagaku is one of the practical projects concerning the education for sustainable development (ESD) in higher education, aiming at acquisition of attitudes towards environmental symbiosis in our engineering education program. It also includes some attempts spreading a mind of ESD to whole faculty members. Especially, the Yodogawagaku offers two subjects entitled "The Yodo River and Human Beings" and "The Yodo River and Environment" for freshpersons and sophomore classes, respectively, since 2008. The Yodogawagaku additionally furnishes our undergraduate courses with basal contents accessible to the environmental symbiosis. We can check the diffusion of ESD mind to the faculty by an increase of the numbers of graduation theses containing key terms relating to ESD within their titles.

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Iwate University started the Project "Galaxy of Learning" from 2005. This project aims to link education not only between classes within university but also between university and outside of university. Link from kindergartens to universities was produced from this project.

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International coastal cleanup campaign by The Ocean Conservancy differs from traditional cleanups, because participants not only collect marine debris but also count them based on common global criteria. ICC enables to work on the problem of marine debris based on the data, then, it is socially significant activity. JEAN (coordinator of the campaign in Japan) holds domestic campaign in spring or makes original report about Japanese data and so on to promote and coordinate many volunteers to participate in the campaign in many beaches in Japan. In 2004, a mail out survey conducted on the participants of ICC in Suma beach. The purpose of this survey was to clarify the effect of information provision and communication in ICC on gaining empowerment. The more they understood the results and social influence of the campaign and so on, the more they gained personal and collective empowerments.

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