Is Social Capital effective for promoting pro-environmental actions? To answer this question, we carried out a national public opinion survey in March 2006. Our respondents were adult (20 years and older) men and women, drawn from the Basic Resident Register.
The concept of Social Capital includes several aspects-social norms, networks, trust, etc., We incorporated those aspects into our questionnaire, and using logistic regression analysis, we investigated the relationships among pro-environmental actions and social capital variabies, other general norms, and demographics. Also, we see the relationships among information gain variables, which include information sources for general social issues and environmental issues, regularly read newspaper genres, and TV programs.
Our results show that there are significant relationships among information gain variables, social capitai variables and pro-environmental actions, and that significant variables differ depending on actions.
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