The industrial tourism has been conducted since the late 1990’s across the country. The studies on the
demand side, however, has been scarcely performed despite its promotional importance. Thus, this paper
quantitatively investigated potential demand profiles for the industrial tourism by focusing on the city of
industrial tourism, Kitakyushu, Japan. We collected data by a questionnaire survey conducted in Fukuoka, the
largest city in Kyushu region, and found with ordered logit model estimation that a potential demand target will
be those who are interested in cultural matters such as reading, music or art appreciations.
Sake-brewery tourism is gaining popularity in Japan as a mean of direct selling sake
products and marketing on site. However, little has been explored so far. Thus, this paper shed light
on the operators’ consciousness of Sake-brewery Tourism by collecting data from a web questionnaire
survey to the operators. For this purpose, we conducted logit model and ordered logit model
estimations to identity factors toward sake-brewery tourism. The results revealed that consciousness
of sake-brewery tourism differed between large and small sizes of breweries. Those operators of the
large brewery considered that tourism as a marketing method while those of small were more
proactive toward that type of tourism in taking account of possible positive effects on local community.