The industrial tourism has been conducted since the late 1990’s across the country. The studies on the
demand side, however, has been scarcely performed despite its promotional importance. Thus, this paper
quantitatively investigated potential demand profiles for the industrial tourism by focusing on the city of
industrial tourism, Kitakyushu, Japan. We collected data by a questionnaire survey conducted in Fukuoka, the
largest city in Kyushu region, and found with ordered logit model estimation that a potential demand target will
be those who are interested in cultural matters such as reading, music or art appreciations.
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